go pro
This personal project is a collision of two things I love: GoPro culture and infographic design. Inspired by the countless hours of breathtaking footage these action cameras capture, I animated a story about how GoPros change the way we experience and share the world. Drawn to the efficiency of pictograms—where a single icon can tell a massive story—I adopted a minimalist, icon-driven look to bring the narrative to life.
A surprise shout-out: I sent the final piece to the founder of GoPro, and I was thrilled by his response!
"This is awesome! I love how you told the story of how the shared experiences (content) goes on to inspire the viewer to get off their couch and go get a GoPro to capture and share their own lives. You nailed it! I'm sharing this with our team... love it and thank you for sharing with me." — Nicholas Woodman, Founder & CEO of GoPro